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Virgin Mobile Thorntons NBA - Philadelphia 76ers Sullivan University - Discover Swope Design Group VHS or Beta Sypris Solutions Brown Forman Event Photo Tech Deck | ||||||||
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Challenge: To present information about the benefits of Sullivan University Systems to high school seniors applying to college in a way that is clear, concise, & fun, while standing out amidst the vast amounts of opportunities competing for their technologically advanced attention. Solution: Understanding the difficulty of choosing a path after high school, worked with Sullivan to develop a creative campaign based on the theme “Where do you want to go?” Graphical representations of road signs provide quick links to the information of importance to graduating seniors. Student spotlights show the success of choosing the Sullivan path. Following the launch of this microsite, an email campaign was sent to targeted seniors interested in information about degree programs. discover.sullivan.edu |