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Challenge: To bring awareness to the changing face of Thorntons Quick Café & Market by moving the existing brand identity to the web in an organized, professional manner allowing the Thorntons team to easily create and control content and promotions through content management solution. Solution: Worked closely with Thorntons to understand the new store changes, the expanding, web-savvy customer base, and the future of the company. The focus is on the customer experience in a new Thorntons Quick Café & Market. The new site acts as a “foyer” that conveys an overall corporate brand image and speaks to Thorntons’ varied audience, effectively directing them to information relevant to their needs. Secondly, it provides Thorntons with an opportunity to deliver specials and promotions as a low-cost alternative to print, radio, and television. The result is dynamic, exciting web presence that speaks to each and every customer. www.thorntonsinc.com |